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Rick's Cafe
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Landmark
Rick's Cafe was established in April 1974 by Richard Hershman in Negril and has since evolved into one of the most famous hospitality venues in the Caribbean. Perched on the dramatic limestone cliffs of the West End, the establishment is globally renowned for its sunset vistas and the daring cliff divers who plunge from heights reaching 35 feet into the turquoise waters. Throughout its history, the cafe has demonstrated resilience, having been nearly leveled by Hurricane Gilbert in 1988 and again by Hurricane Ivan in 2004. Following each disaster, the site was reconstructed and expanded, now featuring multi-level viewing platforms, a swimming pool, and a professional stage for live reggae performances. It serves as a major cultural and economic anchor for the region, attracting thousands of international visitors annually. The unique geological setting provides a natural amphitheater for both professional divers and adventurous tourists seeking a quintessential Jamaican experience.
- Location: Jamaica
- Top sights: Tensing Pen Resort · Negril Lighthouse · South Negril Point
- Nearby: Lucea (21 km)
Best time to visit & climate
The most pleasant time to visit is Jan–Mar.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg °C | 26 | 26 | 26 | 27 | 28 | 29 | 29 | 29 | 29 | 29 | 28 | 27 |
| Rain mm | 41 | 31 | 47 | 63 | 167 | 169 | 121 | 160 | 199 | 234 | 128 | 47 |
📋 Practical info
Visiting
Rick's Cafe is a famous spot in Negril for cliff jumping and sunset watching. The cafe is open to visitors, both for dining and spectating. Entry is free, food and drinks are paid.
Typical hours
Rick's Cafe typically opens around noon and closes late evening, often until 10 pm. Exact hours may vary by season. Sunset is the main attraction, so arrive in time.
Photography
Photography is allowed everywhere on the cliff and in the cafe. The sunsets offer spectacular photo subjects. Capture the cliff jumpers in action - best with a fast shutter speed.
Time needed
Most visitors spend one to three hours at Rick's Cafe, depending on whether they eat, jump, or just enjoy the sunset. Allow at least an hour for the atmosphere. The evening program may be longer.
Combine with
Rick's Cafe is at Negril's West End and can be combined with Negril beaches or the Negril Lighthouse. A boat ride along the coast is also an option. Many combine it with a day at Seven Mile Beach.
Getting there
Rick's Cafe is on West End Road in Negril, easily reached by taxi or rental car. Parking is available nearby. Many visitors also walk from surrounding resorts.
Insider tip
Arrive just before sunset to grab a good spot. If you want to jump, check the water depth beforehand. Cash is handy for drinks and tips.
History & landmarks
1974
Geography
Facts
- Opened in April 1974 by founder Richard Hershman.
- The highest official diving board is set at 35 feet (11 meters).
- Hurricane Gilbert caused near-total destruction of the property in 1988.
- Hurricane Ivan hit the coast in 2004, necessitating a major rebuild.
- Located on the West End cliffs, the westernmost point of Jamaica.
- Features a 25-foot deep natural cove directly beneath the main cliffs.
Explore nearby
Notable places around
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Sights in the town Rick's Cafe (3)
Sights nearby
Frequently asked questions
Why is Rick's Cafe so famous?
Because of its cliff divers and spectacular sunset views in Negril.
Can anyone jump off the cliffs?
Yes, at your own risk. There are different heights for tourists and professionals.
Is there an entry fee?
No, entry is free, but you are expected to purchase food or drinks.
When should you arrive?
About two hours before sunset to secure a good spot.
Is there live music?
Yes, almost every afternoon a reggae band plays for entertainment.
Rick's Cafe: where is it located?
Rick's Cafe is located in Jamaica.
Rick's Cafe: what is there to see?
Highlights include Tensing Pen Resort, Negril Lighthouse, South Negril Point.
Rick's Cafe: when is the best time to visit?
The most pleasant time to visit is Jan, Mar.
Rick's Cafe: why is it worth visiting?
Rick's Cafe was established in April 1974 by Richard Hershman in Negril and has since evolved into one of the most famous hospitality venues in the Caribbean.
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