Plizio Visual Lab
Borås Textile Hub
Borås has been recognized for centuries as Sweden's premier center for textiles and trade. The city has a heritage dating back to the 17th-century traveling merchants, evolving into a manufacturing powerhouse during the Industrial Revolution. Today, Borås has transformed into a sophisticated modern hub for textile design, fashion, and logistics. The Textile Fashion Center houses world-class institutions such as the Swedish School of Textiles and the Textile Museum of Sweden, driving innovation and research in smart fabrics and sustainable production. The city serves as the headquarters for numerous international fashion brands and e-commerce giants, reinforcing its economic status. Through strategic collaboration between academia and industry, Borås remains at the forefront of the global textile market. This successful transition from a traditional manufacturing town to an innovative knowledge center exemplifies the resilience and adaptability of Swedish industry.
- Location: Sweden
- Top sights: Caroli kyrka · Flaménska galleriet · Library museum
- Nearby: Ulricehamn (29 km)
Best time to visit & climate
The most pleasant time to visit is Jun–Aug.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg °C | -2 | -2 | 1 | 6 | 11 | 14 | 17 | 16 | 12 | 7 | 3 | 0 |
| Rain mm | 86 | 66 | 58 | 54 | 75 | 98 | 107 | 111 | 82 | 104 | 92 | 93 |
📋 Practical info
Geography
Facts
- Borås is commonly referred to as Sweden's 'Textilstad' (Textile City).
- The Swedish School of Textiles is a globally recognized research institution.
- The Textile Museum of Sweden showcases the city's industrial evolution.
- Numerous fashion brands, such as Gina Tricot, are headquartered here.
- Borås serves as a major logistics hub for Swedish e-commerce.
- The historical 'Knallar' (traveling merchants) tradition originated here.
Explore nearby
Notable places around
Route planner — Car & Motorhome
Where do you start? We build the route here, with stops and country notes along the way.
© OpenStreetMap contributors · OpenRouteService
Sights in the town Borås Textile Hub (10)
NAVET🏛 museum
Museum in Borås, a science and experience center.
Sankt Ansgars kapell
Chapel in Borås, dedicated to Saint Ansgar.
Textilmuseet🏛 museum
Museum in Borås, showcasing the history of the textile industry.
Borås Stadsteater
City theatre in Borås with a varied repertoire.
Ramnaparken🌳 park
Park in Borås Municipality, Sweden.
Ramnakyrkan
Church building in Borås Municipality, Västra Götaland County, Sweden.
Sights nearby
Frequently asked questions
Why is Borås known as the textile city?
Is there a textile museum?
What can you shop for in Borås?
Is the city known for art?
Where is Borås located?
Borås Textile Hub: where is it located?
Borås Textile Hub: what is there to see?
Borås Textile Hub: when is the best time to visit?
Borås Textile Hub: why is it worth visiting?

















