Plizio Visual Lab

Zillertal Beer

Plizio editorial teamUpdated: Jun 2026Data Sources

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Zillertal Bier is the oldest private brewery in Tyrol, boasting a remarkable history that dates back to 1500. This family-owned business in Zell am Ziller is currently managed by the 16th generation, standing as a testament to the seamless integration of centuries-old tradition with cutting-edge brewing technology. The brewery places a high value on regional sourcing, utilizing crystal-clear mountain spring water from the Zillertal Alps and locally grown barley to ensure the highest quality. In 2020, they opened the "BrauKunstHaus," an interactive visitor center spread across three floors that gives an immersive look into the brewing process, family history, and Tyrolean beer culture. The brewery is also famously linked to the "Gauder Fest," Austria's largest spring folk festival, for which it brews the legendary Gauder Bock, a high-gravity seasonal specialty. With a strong focus on sustainability and regional identity, Zillertal Bier remains a vital part of the local economy and a hallmark of Tyrolean hospitality, reflecting the purity of its alpine origins in every glass.

Location: Tyrol, Austria
Top sights: Ausblick · Airparc · Labnerkapelle
Nearby: Fügen (7 km)

Best time to visit & climate

The most pleasant time to visit is Jun–Aug.

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Avg °C	-4	-4	1	6	10	14	16	15	11	7	2	-3
Rain mm	83	66	81	83	145	170	173	179	119	93	71	73

📋 Practical info

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What is this place?

The Zillertal Bier brewery in Zell am Ziller is a true piece of Tyrolean cultural heritage, proudly standing as the province's oldest private brewery. It produces traditional beer varieties and is an important cultural and economic attraction in the Zillertal.

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Visiting

The brewery typically has public tours where visitors can learn about the brewing process and history. The attached beer garden and sales shop are often accessible without appointment.

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Where to view it

The brewery is located directly in Zell am Ziller, clearly visible from the main road (B169) and the Ziller bridge. From the surrounding slopes of the Zillertal, a scenic view of the brewery grounds and the valley opens up.

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Local products

At the brewery shop and in local stores, visitors can purchase the brewery's various beer varieties, including seasonal specialties. Souvenirs like beer glasses and regional snacks are also often offered.

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Active season

The brewery is active year-round, with increased production before the holiday season and for special events like the Zillertal Beer Festival. The beer garden and tours are busiest in the summer months.

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Nearby

A visit to the brewery can be ideally combined with a hike in the Zillertal or a detour to the Zillertal waterfalls. The nearby Zell am Ziller-Kaprun ski area is attractive all year round.